News Updates2026-04-28T13:37:08+00:00

BLOG, PRESS RELEASES, AND INDUSTRY NEWS

WATERCRESS FINANCIAL BLOG AND INDUSTRY UPDATES

Talking Points & Timing: How to Introduce Financing on Every Job

By |07/14/25|Categories: Financing, Home Improvement, Homeowner|Tags: , , |

Talking Points & Timing: How to Introduce Financing on Every Job If you're still building the case for why financing belongs in every conversation, start with our full guide: How Contractors Close More Sales with Home Improvement [...]

Spring Cleaning Your Home Improvement Business

By |04/30/25|Categories: Financing, Home Improvement, Homeowner|Tags: , , , |

A Contractor's Spring Reset: Strategies to Grow Your Home Improvement Business As the days grow longer and the weather warms up, spring offers a fresh start—not just for homeowners but for home improvement businesses [...]

Home Improvement Loan vs HELOC vs Home Equity Loan

By |02/20/25|Categories: Financing, Home Improvement, Homeowner|Tags: , , , , |

Home Improvement Loan vs HELOC vs Home Equity Loan: Which is right for your next home improvement project? Types of Home Improvement Loans  As a homeowner, navigating the many financing options for your next home [...]

Generational Trends in the Home Improvement Industry

By |12/20/24|Categories: Financing, Home Improvement, Homeowner|Tags: , , |

How Do Home Improvement Spending Habits Differ Across Generations? In the home improvement industry, knowing who you're working with is essential. When it comes to spending habits and budget priorities, a 30-year-old homeowner typically has significantly [...]

3 Home Improvement Business Strategies to Try This Fall

By |10/14/24|Categories: Financing, Home Improvement|Tags: , , , |

How to Grow Your Home Improvement Business During the Slow Season The start of fall represents a transition for many homeowners and their home improvement project demands given the changes in weather. These changes in home [...]

The Power of Change in the Home Improvement Industry

By |09/06/24|Categories: Financing, Home Improvement|Tags: , , , , , |

Why Home Improvement Contractors Can't Afford to Resist Change “The best entrepreneurs know this: every great venture is built on change. Change means growth; it means new customers; it means more profit.”   — [...]

Press Releases & Industry News

Watercress Financial announced a $550 million forward flow partnership with multi-asset-class investment firm 26North Partners LP, which will purchase loans originated through Watercress Financial’s national contractor network. 

Watercress Financial has partnered with Versatile Credit, marking a strategic partnership that expands reach and enhances the way contractors and homeowners access flexible, streamlined financing options for home improvement projects.

Watercress Financial announces its partnership with VersaBank, a leading North American innovator in business-to-business digital banking, continuing efforts to expand and diversify funding sources.

Watercress Financial is excited to announce the closing of a revolving credit partnership with DZ BANK. This partnership will support the accelerating growth of our home improvement lending program.

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