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WATERCRESS FINANCIAL BLOG AND INDUSTRY UPDATES
From the Field: How Our Sales Team Support Modern Contractors
From the Field: How Our Sales Team Supports Modern Contractors Publish Date: January 15, 2025 Contractors don’t always have time to analyze market shifts or sift through the fine print of financing programs—they need a partner who understands [...]
Talking Points & Timing: How to Introduce Financing on Every Job
Talking Points & Timing: How to Introduce Financing on Every Job If you're still building the case for why financing belongs in every conversation, start with our full guide: How Contractors Close More Sales with Home Improvement [...]
Spring Cleaning Your Home Improvement Business
A Contractor's Spring Reset: Strategies to Grow Your Home Improvement Business As the days grow longer and the weather warms up, spring offers a fresh start—not just for homeowners but for home improvement businesses [...]
Home Improvement Loan vs HELOC vs Home Equity Loan
Home Improvement Loan vs HELOC vs Home Equity Loan: Which is right for your next home improvement project? Types of Home Improvement Loans As a homeowner, navigating the many financing options for your next home [...]
Generational Trends in the Home Improvement Industry
How Do Home Improvement Spending Habits Differ Across Generations? In the home improvement industry, knowing who you're working with is essential. When it comes to spending habits and budget priorities, a 30-year-old homeowner typically has significantly [...]
3 Home Improvement Business Strategies to Try This Fall
How to Grow Your Home Improvement Business During the Slow Season The start of fall represents a transition for many homeowners and their home improvement project demands given the changes in weather. These changes in home [...]
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