WATERCRESS FINANCIAL

HOME IMPROVEMENT FINANCING DESIGNED FOR CONTRACTOR GROWTH

By focusing exclusively on the home improvement industry, Watercress Financial brings decades of lending expertise to the contractors we serve. Our intuitive technology helps simplify financing from application through funding, while responsive support gives contractors access to experienced people when they need assistance. 

Our financing solutions are designed to fit seamlessly into the sales process and scale with the businesses we serve, from individual contractors to multi-brand home improvement platforms. With competitive financing options and a team that understands the industry, Watercress Financial helps partners serve more homeowners, support larger projects and keep business moving. 

WHAT WATERCRESS FINANCIAL OFFERS CONTRACTORS

Fast & Easy Financing 


An intuitive platform with instant credit decisions, electronic contracting, and real-time funding visibility. 

Built for Growing Businesses 


Competitive financing solutions designed to support contractors and growing multi-brand organizations. 

Real People. Responsive Support. 


An experienced team is available seven days a week to help keep projects and customers moving. 

WHY WATERCRESS FINANCIAL?

Watercress Financial is a home improvement lender built around the needs of contractors and the homeowners they serve. With decades of industry experience, we understand the role financing plays in helping contractors serve customers, close projects, and grow their businesses. 

We also understand that technology alone isn't enough. When contractors need help, they can reach real people who know the business and are ready to support them, backed by financing technology designed to make the process easier from application through funding. 

PROVIDING CATERED FINANCING SOLUTIONS

Watercress Financial offers a variety of financing programs and services to your customers, ensuring they have flexible solutions for their home improvement needs without budget constraints or compromising quality.

FAST

Instant loan approvals so you can move your project forward.

FAIR

We treat you the way we would want to be treated.

TRANSPARENT

No hidden costs.

SEE WHAT CONTRACTORS HAVE TO SAY ABOUT WATERCRESS FINANCIAL!

GREAT COMPANY

“Great company. I have been around this business 35 years and without a doubt Watercress is THE financing partner you want. Great service, great approval rates, low fees. My representative Kevin is the best financing rep I have ever had. He is attentive and responds rapidly when I need to reach him. I highly recommend Watercress for your business financing needs.”

Eddie J.

EASY TO NAVIGATE

“The system they provide is easy to navigate through and our approval ratings are great as well. They also have a customer service team that is a cut above the rest. They are personable, kind, informative and on top of any question or request I ever have. To use anyone else for your customer financing just doesn’t make any sense.”

Angela

TRUSTED PARTNER

“We’ve been working with Watercress Financial for some time now, and it’s been a great experience. Their team is always readily available to handle any issues that arise, ensuring everything runs smoothly. Their commitment to excellent service has made them a trusted partner in our business!”

Nathalie G.

GAME-CHANGER

“Our partnership with Watercress has been an absolute game-changer for our business. The team at Watercress has been incredibly supportive, providing personalized service and tailored financial plans that align perfectly with and for our clients. Their efficient application process and quick turnaround times have made it a breeze to access the capital we need to fuel our growth.”

Christy G.

ATTENTION TO DETAIL

“My experience with Watercress has been very easy and transparent. I wish all lenders paid this much attention to detail.”

Stephen B.

EXTREMELY IMPRESSED

“As a contractor, I have been extremely impressed with Watercress and their financing services. They have wonderful customer support, leadership, and ease of navigation. I feel confident directing my clients to Watercress for their financing needs.”

Jordan B.

SUPER RESPONSIVE

“My experience with Watercress has been awesome! The account management team has been super responsive & accessible, offering support at every step of the process. I am excited for the opportunities opening up for me AND my clients as a result of partnering with Watercress!”

Brooke V.

CUSTOMIZABLE FEATURES

“The online portal has made it incredibly simple and easy to help clients go through the approval process. Also, the customizable features by switching various loan products, revising loan amounts (if need be), you name it, it can be done. This helped us tremendously stand out from our competitors by offering flexibility across the board.”

Serge K.

BEST LENDER

“This is the best lender we have, it’s approving better then the other 6 lenders we were using.”

Jason G.

BECOME A WATERCRESS FINANCIAL PARTNER TODAY!

QUESTIONS ON OUR SERVICES AND SUPPORT? CONTACT US TODAY!

Watercress Financial can offer you the best resources in the industry!

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