Your Home Improvement Financing Partner

Why Offer Financing

Customer Satisfaction

It’s important that your customers get the right solution for their needs. Don’t let budget dictate quality. Helping customers make smart decisions improves satisfaction and increases likelihood of repeat purchases!

STAY COMPETITIVE

Quite frankly, if you don’t offer your customers financing, your competitors will. Don’t let financing options be the reason you lose a sale.

MORE SALES

Data consistently shows that leads, closing ratios and average sales all increase when financing is offered.

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Residential Home System Projects
External Residential Retrofit Projects
Internal Residential Retrofit Projects

TESTIMONIALS

ATTENTION TO DETAIL

“My experience with Watercress has been very easy and transparent. I wish all lenders paid this much attention to detail.”
Stephen Blackwell
Integrity Roofing, VA

EASY TO USE

“Watercress financials’ system was so easy to use! I’ve been very happy with it!”
Rachel Cutler
Westside Oil, CT

GAME CHANGER

“Working with Watercress has been a game changer, easy application process with fast approvals. Exactly what our business needed!”
Ryan Yahne
DanDale Fence, VA

EXCELLENT CUSTOMER SERVICE

“Watercress is available whenever I call with questions or need help with applications. My rep, Steve M., always provides excellent customer service.”
Jason Winslow
Redhawk Mechanical, CA

We are home Improvement Specialists

While other financing companies dabble in just about every type of financing (jewelry, pet care, auto, etc.), Watercress is 100% focused on providing the best solutions for the home improvement marketplace.

Because we are focused solely on home improvement, we zero in on what’s important to our contractor partner’s goals, how we can easily fit into their business processes, and how we can help them be more successful.

We listen first to learn what you need and work diligently to support your goals!