Contractors are asking more questions. They are more aware than ever that interest rates are increasing along with fees and sometimes even hidden costs. They want to offer the right programs to their customers and are very focused on their own profitability.
Contractors are more engaged than ever; they seek straightforward answers, an easy and efficient financing platform with competitive programs, and direct payment to contractors.
One common inquiry we hear at shows is, “Does Watercress charge us a membership or yearly fee to use your financing?” says Steven Millis, Regional VP.
“Watercress doesn’t believe contractors should have to pay to access comprehensive and low-cost consumer loans for their customers, so we never charge a platform access fee. Our goal is to improve our contractors’ profitability by providing low or no-cost funding options for their customers, which means more closed deals!”