3 Tips to Grow Your HVAC Business

As the heart of winter is approaching and temperatures continue to drop, something that is important to all homeowners is the performance of their HVAC systems. A warm home is an absolute necessity, making HVAC businesses some of the most important to exist – especially during weather-changing seasons. It’s no secret that the demand for HVAC businesses and technicians is growing. A statistic from Smart Service reveals, “The Bureau of Labor Statistics projected the employment of HVAC technicians to grow by 15% from 2016 to 2026.” Not everything can be turned into a DIY project; some require a professional. Now has never been a better time to work on strengthening your HVAC business. Keep scrolling because we have three doable tips to help you stand out in today’s competitive industry.  

1. Showcase Your Expertise  

There is value in tangible results and showing off the work you are proud of. Never hide behind your knowledge or discredit your experience and expertise. Instead, use social media as an outlet to post photos of your projects, share customer testimonials, and strengthen your business’s online presence. Creating a strong website with a professional gallery is another way to show potential customers what they can expect when hiring your team. Display your logo loud and proud on your website, social media accounts, company vehicles, business cards, apparel, etc. It is the foundation of your business’s identity. When your logo is perceived, your consumers can make positive connections based on the content you’ve showcased about your business. 

2. Strengthen Your Customer Service  

At Watercress Financial, we believe that excellent customer service means going above and beyond for your customers. Value your customer relationships, as these are the people who will refer others to your business based on the experience they had. The Watercress Financial team strives to live by and recommends this statement to businesses of any nature: “Do the right thing, the right way, with respect always.” Always treat each customer and their project with delicacy and respect. A home is one of the most prized possessions one can own. The bottom line to working with customers and their homes is to avoid shortcuts. This means doing things the correct way, valuing quality over quantity, and prioritizing communication from start to finish. Each member of your team must recognize the importance of honesty and respect within their customer interactions.  

3. Offer Financing Options 

Each customer you encounter will be in a unique stage of life with a different financial situation than the last. Pre-judging a customer’s individual financial situation brings to bear our own faulty and costly assumptions, thoughts, and beliefs to determine their needs (e.g., “This customer doesn’t need financing.  Look at their big house, fancy cars, new boat, etc.”)  Although your customer may exude a presence of wealth or own expensive assets, this doesn’t guarantee they have cash on hand for emergencies. A wide variety of people from all economic situations can benefit from having financing as an option. Don’t make this decision for them.  Simply mentioning financing is available will avoid the pre-judging risk allowing you to close more deals and accelerate the growth of your business. If your company is not offering financing options, your competitors likely are. Bringing finance options to the table enables you to meet and exceed your business goals, creating mutual success for you and your customers. It is also far less intimidating to approach a project’s cost at an affordable monthly payment rather than a high, up-front price. Click here to learn how to close more sales by offering financing.  

By following these tips, you can differentiate yourself from the numerous HVAC businesses in the industry today. To continue to grow, you must go above and beyond to stand out and create a long-lasting business. Showcasing your work, prioritizing excellent customer service, and offering your customers flexible financing options are three things your HVAC business can realistically implement. It’s never too late to work on elements of your business and the HVAC industry’s importance is certainly not fading. Setting goals and communicating expectations with your team is vital, as your employees are your most valuable asset. By following these tips, you are not only telling your customers to choose your business, but you are actively showing them.  

Madison Schoppe – Marketing Coordinator